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Citrus Consulting Services is the Consulting and the Transformation Services arm of Redington Gulf.

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Citrus & Traydstream Partner To Deliver Trade Finance Processing Automation Solutions To Banks And Large Enterprises Across Middle East And Africa

Citrus & Tradystream - Logo

Citrus Consulting, a part of the renowned Redington Group, is delighted to announce the partnership with Traydstream, an award-winning Fin-tech Rules Engine provider in the Trade Finance industry. Traydstream is redefining Trade Finance by digitizing and automating document checking to improve efficiency and reduce risk. Powered by an AI enabled platform that digitizes structured and unstructured elements, automates trade rules and compliance checks with full centralized auditability. Traydstream, established in 2016, has scaled up from a disruptor in the highly manual and paper-based trade document checking processes to become the most advanced trade checking system in the market.

As a result of this strategic partnership, both firms will be in a position to offer their clients across Middle East and Africa a truly end-to-end integrated state-of-art solution to digitize and automate trade finance transaction processing, covering document digitization, automate document checking, trade finance rule checks & applications, compliance management, business process management and reporting.

Citrus will support Traydstream by offering in-country cloud and managed services to host Traydstream platform locally in countries across Middle East and Africa where there are Data Residency compliance requirements. Citrus will also compliment Traydstream with its strong consulting and integration development capabilities to support its clients.

“We are truly thrilled with this partnership and excited about the possibilities that our customers can unlock with this state-of-the-art platform for their Trade Finance operations. Jointly we aspire not only to help our clients to digitally transform their trade finance operations floor but also assist them to stay compliant according to the global standards” said Dan Sithambaram, Director for Innovation and Customer Delight at Citrus Consulting Services.

“Traydstream’s approach to partners is to ensure alignment of values and a strong desire to accelerate the adoption of market leading solutions that will ultimately benefit the industry as a whole. We are proud to be working with Citrus team to bring end to end digitization of trade to life,” said Srividya Subramanian, Global Sales & Implementation Head and META & APAC at Traydstream.

About Citrus

Citrus Consulting Services (Citrus) is one of the very few advisory consulting and technology services company that focuses in delivering from strategy to execution for end customers across various industries in the Middle East and Africa regions. Citrus is a 100% owned subsidiary of Redington Group – a USD8 billion technology distribution enterprise. Citrus is headquartered in the UAE and with branches in Kingdom of Saudi Arabia and India. They offer end to end services from advisory consulting to implementation and to managed support services. Citrus is a customer obsessed company that is run by a team of technologists and
problem Solvers who live agile methods every day to solve customer business challenges using technology. They apply human centered design driven by client’s business goals to help inform, explore and confirm user experience decisions, solve big problems and bring ideas to the market.