About Us

Citrus Consulting Services is the Consulting and the Transformation Services arm of Redington Gulf.

Sunday – Thursday: 9:00AM–6:00PM (Sales), Sunday – Saturday: 24×7 / 365 (Support) E.O#3, Ground Floor, Building 01 Dubai Internet City, P.O Box 501 761 Dubai, UAE (+971) 04 516 1500
(+966) 11 462 5323
Image Alt


MAY 18, 2021


At Citrus Consulting Services, we are very delighted to have been awarded the Digital Transformation Partner of the year for the EMEA Region. Every year VMware honors a select group of partners around the world with the VMware Partner of the Year Awards for producing truly exceptional results using the VMware technology stack. This Year, we have been able to earn this distinction for delivering superior value throughout the customer journey by providing solutions that successfully met desired customer outcomes. The award reinforces Citrus Consulting’s strategic relationship with VMware as a Principal Partner, the highest partner tier a partner can achieve.  At Citrus, we have aimed to be leaders in the channel and play a key role in helping customers to drive innovation and build solutions with VMware technologies. This award and its recognitions are the testaments to our consistent efforts in aiding our customers to succeed in their Digital Transformation Journey.

Over the past few years we have been deeply engaged with Customers from Large Enterprises to SMB segments to drive the theme “Technology for Business Excellence”. The theme had helped many of our customers to drive initiatives such as nurturing pro-innovation culture, creating new revenue channels, optimizing IT spend, implementing an agile IT infrastructure, and more. Some of the few noteworthy successful outcomes of these initiatives where Citrus had made a huge difference are – A Global Distribution Entity, which had disparate IT Infrastructure strongholds both on public cloud as well as On Premise. Implementing a complex solution such as VMC on AWS helped them to reduce their operational costs be nearly half, let alone the overheads, resource and tech-refresh costs associated with legacy infrastructure – enabling them be agile, nimble and eventually treat IT as an enabler rather than a bottleneck. A Bank had hosted their complete Core Banking Application on AWS (a first in the MENA region) to create a secured and agile IT Infrastructure; A Manufacturing Company had migrated their entire SAP landscape including SAP/HANA to public cloud to optimize their IT spend; A Multi-Billion-Dollar enterprise had migrated their entire data center to AWS essentially leaving a Zero footprint at an on-premises data center to drive innovation; and the list goes on.

Citrus has been evangelizing Digital Transformation among customers across UAE, Saudi Arabia, other GCC countries and North Africa. Even during the difficult times of COVID-19, our team worked tirelessly to deliver the messaging around the true potential of embracing the true potential of VMware technologies and the positive impact it makes to the Customer’s business. Over the years, Citrus has been razor focused in building strong competencies with AWS covering end-to-end capabilities – from Consulting to Professional Services to Managed Support. This journey still continues for Citrus while we enhance our capabilities in areas like Security, DevOps, Applications Development, Data Analytics and AI/ML.


About Citrus Consulting

Citrus Consulting Services (Citrus) is one of the Principal Partners of VMWare in the region with 4 Master Services Competencies, in the domains of Data Center Virtualization, Network Virtualization, VMware Cloud on AWS and Desktop & Mobility. With over 50+ Certifications, and a Certified team covering multiple areas of Delivery as well as Consultative Sales, Citrus is headquartered in Dubai (UAE) and has a branch in Riyadh (Saudi Arabia). Citrus also operates in other markets/countries across the Middle East and Africa and have been working with customers for many years. They offer end to end consulting, implementation and managed services. They are a team of Technologists and Problem Solvers who live agile methods every day. They apply human centered design driven by their client’s business goals to help inform, explore and confirm user experience decisions, solve big problems and bring ideas to the market.

About VMware

VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. Their software spans App Modernization, Cloud, Networking & Security and Digital Workspace. Since their founding in 1998, the employees and ecosystem of 75,000 partners have been behind the technology innovations transforming entire industries—from banking, healthcare, and government to retail, telecommunications, manufacturing, and transportation.

Every day, they work to solve customers’ toughest challenges through disruptive technologies like edge computing, artificial intelligence, blockchain, machine learning, Kubernetes and more–to define the digital foundation that will accelerate the next wave of innovation. Read more about VMware at https://www.vmware.com/