About Us

Citrus Consulting Services is the Consulting and the Transformation Services arm of Redington Gulf.

Sunday – Thursday: 9:00AM–6:00PM (Sales), Sunday – Saturday: 24×7 / 365 (Support) E.O#3, Ground Floor, Building 01 Dubai Internet City, P.O Box 501 761 Dubai, UAE (+971) 04 516 1500
(+966) 11 462 5323
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Intelligent Cloud Deployment for a Leading Luxury Brand

Customer Introduction

One of Middle East’s leading online Shopping destination for fashion and lifestyle. The customer’s repertoire boasts of over 700 Apparel, Footwear and Accessory brands for Men, Women and kids. They are market leaders in the luxury segment and offer the latest fashion through their exclusive in-house Private labels and is an exclusive distributor for many international brands. They provide the ease in the shopping experience at the comfort of their home through their website the Application for IOS and Android both. The brand is accessible to all the Shoppers in UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar.

Citrus Consulting Services Enables Intelligent Cloud Deployment for a leading Luxury Brand.

Challenge Overview

Customer required a scalable solution which has the capability to host their ERP and E-commerce solutions on cloud with high availability so it could handle the heavy traffic on their website and is also elastic enough with minimum downtime on the heavy sales and promotion Days.

Customer also required to reduce their CAPEX by applying different LEAN Models such as Quality Assurance in order to have a Process Improvement and Capability Development

One of the Major challenges faced was to have zero downtime while the solution is getting smoothly migrated and launched on cloud with all the necessary integrations such ERP, HRMS etc.

Solution Overview

Online Retailers Today have to ensure the best Shopping experience for their Customers and hence to keep ahead in the game, implementation of Microsoft Dynamics 365 will ensure end to end optimization of retail cycle. Our Team at Citrus with their expertise reshaped, Centralized and optimized our customer’s processes by Integrating the Communication , Management , Inventory and all the data securely on the cloud.

Our Solution aided the customer to reduce the cost of management and helped streamline overall logistics, Orders and Returns management. We at citrus with our tool agnostic approach offered Powerful Tools and solutions that were designed in a way to save our customer’s and the shopper’s time and offer high level personalized services resulting In a faster, smoother and convenient checkout directly leading to more sales and making it a one stop shopping destination.

Our team of technologists helped in enhancing their Planning and marketing activities by giving a real time information access for inventory checks, Order tracking, Discounts, Promotions and sales. Through our Shoppers Analysis Data Tools, we made it easy for our client to update their customers with the latest live products on website through a personalized email sent along with the recommendations based on their customers’ past picks helping in customer retention and attracting some new shoppers.

We enabled a remote on-site access to build and design the data through a secure gateway which also enabled to test and migrate the operations. It gave a control to manage and go live and secure connectivity with on-premises using VPN . Citrus connected the remote workers to the corporate offices and ran the high-performance operations smoothly with all the cloud data accessible through the VPN. The centralized control, which is fast, secure and easily accessible reduced the administrative stress performing different tasks leading towards more productivity.

Citrus with their team of cloud experts simplified and automated all the client’s data securely and migrated from multiple databases to Azure Cloud in a customized way and transformed their business digitally. This secured migration protected the infrastructure and gave a long-term flexible data storage and improved access along with speedy data backup and recovery solutions.

Using Microsoft Dynamics NAV 2016 based solution on Azure cloud, Citrus increased the productivity and efficiency of the customer’s retail operations and made the expenses a lot more transparent, verified and quantifiable. We turned the data management from capital cost to monthly operational costs that varied depending on the number of users and the services.

Benefits Delivered to Customer

  • Zero downtime since go live with 30% improvement in overall performance of the solution
  • WAF based security was achieved resulting in zero incidents and threats
  • DR site at negligible cost on Azure and Integration with Azure AD providing SSO experience to end users
  • Using Lean Models reduced Overall CAPEX